Vision Yacht Sales, brand and advertising

Another brandtastic creation has been released into the big wide world today! – ‘Vision Yacht Sales’ came to us with a requirement for branding, stationery and advertising for their new company.

As you may expect they sell yachts! However unlike other firms of this type they are truly national and can offer a live viewing onboard any of their listings, no matter where you are, via their unique, online ‘liveview’ system. So if you’re in Cornwall you can view a yacht in Scotland within 5 minutes of finding it online!

Given the affluent target audience,  a fairly sophisticated and high-end feel was required which is reflected in the restrained, mono logo and clean typography and quality, non ‘salesy’ photography in the advertising.

Vision are actually based in Scotland and all my dealings with them have been via email, phone and Skype – a great example of how technology can allow us to work with clients anywhere in the world!

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