Procision Branding & Van Wrap


Procision were formelly JS Electrical Services. As the company grew they found that the core business wasn’t just electrical work anymore but also general property maiantenance, they were also begining to do a lot of work with housing Associations.

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Matte Box Media: New Brand

Matte Box Media is an award winning production company, making HD video content for the web and broadcast TV.  MD Matt Smith found us via twitter, had a look around our website and, luckily for us, decided that he really liked Brandtastic’s style and we were the right agency to help him out with a re-brand and relaunch of Matte Box Media. Continue reading

Jonny Toolbox: Brand & Van Wrap

Jonny Toolbox provide mechanical support at motorcycle race meetings. They really wanted to stand out from the crowd at these busy events so a radical design was needed for the logo and vehicle wrap. Thanks to Luca at Boss Dog for the intro on this one.

Jonny Toolbox Final Van Design

Jonny Toolbox Logo

Jonny Toolbox: initial ideasJonny Toolbox LogoJonny Toolbox Final Van Design

Fleet Carnival: First design work hits the streets

As you may or not know Brandtastic are the ‘creative partner‘ of the all new, relaunched, whizz bang, singing and dancing (is that enough now?) Fleet & District Carnival (You may have seen an earlier post launching the brand we created.)

So with a website now firmly in production it’s time to send the first piece of collateral out into the big wide world. Leaving home today is this advert for the Carnival Princess Disco! Bright, bold, fun and simple… Go get em’ tiger

Fleet Carnival Princess Disco Advert

Fleet Carnvial

I am very pleased to announce that Brandtastic is the official creative partner of the newly relaunched Fleet Carnival.

Brandtastic will be helping out with all creative output the Carnival needs from the new brand to posters to a lovely new website (coming soon). So watch this space for news and updates. It’s going to be the biggest and best one yet and as a local lad who has been in it 4 times and remembers the halcyon days of the ‘Corona‘ float and an electrocuted Elvis I am very proud to be a part of the next chapter in this brilliant event.

Fleet Carnival Logo

Fleet Carnival Logo designed by Brandtastic

Rio 2016 unveils brand

Personally i think this is pretty boring, when you think of how vibrant and exciting Rio is.

Although London 2012’s isn’t every ones cuppa cha, at least it is fresh (still 4 years later) and attempsts to break the mould of the standard style Olympic logos (which Rio firmly jumps into like plaster of paris!) I love the way that the 2012 brand is flexible and gives sponsorship partners the freedom to change the colour ways if they wish. That is real confidence in your brand!

 

From Creative review:

Nothing like a good logo controversy to kick off the New Year: the emblem for the 2016 Rio Olympics was unveiled on New Year’s Eve and immediately ran into accusations of plagiarism.

The logo, designed by Rio-based Tátil, “translates the Olympic spirit and the nature, feelings, and aspirations of the athletes, Rio and the cariocas,” according to the official guff. “Different countries, athletes and peoples are joined in a warm embrace – in an individual and collective move, which at a second glance, reveals one of Rio’s most beautiful icons, a vibrant Sugar Loaf, radiating joy, unity, celebration, and friendship.”

However, a story in the Washington Post, following up on Brazilian media reports, alleged a similarity with the logo of US not-for-profit the Telluride Foundation. Tátil’s Fred Gelli put any likeness down to coincidence and noted that the broad concept of people embracing each other is not novel. Quite.

Apparently, Tátil’s design was selected from eight finalists, after a five-month selection process that initially involved 139 agencies. As an exercise in box-ticking it does its job: joyful amorphous people? Tick. Suggestion of diversity? Tick. ‘Friendly’ scripty typeface? Tick. Values that could be ascribed to just about any bidding city? Err.. check.

Lord knows, the London logo has much about it to dislike but at least it’s more memorable than this insipid effort.

UPDATE: one other thing to add – the logo was designed originally, apparently, as a sculpture, meaning that it should work well in 3D applications as well, presumably, when animated.

Creative Review – Rio 2016 unveils logo.

Vision Yacht Sales, brand and advertising

Another brandtastic creation has been released into the big wide world today! – ‘Vision Yacht Sales’ came to us with a requirement for branding, stationery and advertising for their new company.

As you may expect they sell yachts! However unlike other firms of this type they are truly national and can offer a live viewing onboard any of their listings, no matter where you are, via their unique, online ‘liveview’ system. So if you’re in Cornwall you can view a yacht in Scotland within 5 minutes of finding it online!

Given the affluent target audience,  a fairly sophisticated and high-end feel was required which is reflected in the restrained, mono logo and clean typography and quality, non ‘salesy’ photography in the advertising.

Vision are actually based in Scotland and all my dealings with them have been via email, phone and Skype – a great example of how technology can allow us to work with clients anywhere in the world!

Louise Rogers: 3 Shows & Pro brand

Here is a brand I have recently been working on for Louise Rogers; TV presenter, Fitness Coach, IFBB Professional competitor and former UK Body Fitness champion no-less! Louise’s fitness brand is called “3 Shows & Pro” because she is unique in being good enough to turn professional after only 3 Body Fitness shows.

2008 UK Body Fitness Champ!

As well as the brand representing Louise’s personal Training business, it is also hoped it will be used on endorsements and apparel as it becomes more established. For this reason I have gone down the route of something that can easily be used in a ‘badge’ format for partnerships as well as a stand alone logo.

So here is the first round of routes that have been presented to Louise and I’m very pleased to say she loved them – next stage is to whittle these down to 2 possibles across some collateral to see how they work in situ, then the final choice. It’s ‘logo idol’! which do you think has the ‘x-factor’? I’d love to know

3 Shows & Pro Logos

Stage One