Jonny Toolbox: Brand & Van Wrap

Jonny Toolbox provide mechanical support at motorcycle race meetings. They really wanted to stand out from the crowd at these busy events so a radical design was needed for the logo and vehicle wrap. Thanks to Luca at Boss Dog for the intro on this one.

Jonny Toolbox Final Van Design

Jonny Toolbox Logo

Jonny Toolbox: initial ideasJonny Toolbox LogoJonny Toolbox Final Van Design

Fleet Carnvial

I am very pleased to announce that Brandtastic is the official creative partner of the newly relaunched Fleet Carnival.

Brandtastic will be helping out with all creative output the Carnival needs from the new brand to posters to a lovely new website (coming soon). So watch this space for news and updates. It’s going to be the biggest and best one yet and as a local lad who has been in it 4 times and remembers the halcyon days of the ‘Corona‘ float and an electrocuted Elvis I am very proud to be a part of the next chapter in this brilliant event.

Fleet Carnival Logo

Fleet Carnival Logo designed by Brandtastic

Vision Yacht Sales, brand and advertising

Another brandtastic creation has been released into the big wide world today! – ‘Vision Yacht Sales’ came to us with a requirement for branding, stationery and advertising for their new company.

As you may expect they sell yachts! However unlike other firms of this type they are truly national and can offer a live viewing onboard any of their listings, no matter where you are, via their unique, online ‘liveview’ system. So if you’re in Cornwall you can view a yacht in Scotland within 5 minutes of finding it online!

Given the affluent target audience,  a fairly sophisticated and high-end feel was required which is reflected in the restrained, mono logo and clean typography and quality, non ‘salesy’ photography in the advertising.

Vision are actually based in Scotland and all my dealings with them have been via email, phone and Skype – a great example of how technology can allow us to work with clients anywhere in the world!

Louise Rogers: 3 Shows & Pro brand

Here is a brand I have recently been working on for Louise Rogers; TV presenter, Fitness Coach, IFBB Professional competitor and former UK Body Fitness champion no-less! Louise’s fitness brand is called “3 Shows & Pro” because she is unique in being good enough to turn professional after only 3 Body Fitness shows.

2008 UK Body Fitness Champ!

As well as the brand representing Louise’s personal Training business, it is also hoped it will be used on endorsements and apparel as it becomes more established. For this reason I have gone down the route of something that can easily be used in a ‘badge’ format for partnerships as well as a stand alone logo.

So here is the first round of routes that have been presented to Louise and I’m very pleased to say she loved them – next stage is to whittle these down to 2 possibles across some collateral to see how they work in situ, then the final choice. It’s ‘logo idol’! which do you think has the ‘x-factor’? I’d love to know

3 Shows & Pro Logos

Stage One